Puremoist - Rebelphase

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Puremoist


Campaign

Puremoist is a multi-purpose disinfection contact lenses solution by Opti-free. We provided an integrated and cohesive campaign through a wide range of collaterals that educates consumers on their new HydraGlyde technology. The collaterals – including trade presenter, poster, leaflet, bunting, t-shirts etc – were illustrated with day to night common activities to emphasise Puremoist’s 16 hours Moist Lenses wearing experience.

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