Nikon Football Fotofest - Rebelphase

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Nikon Football Fotofest


Tasked to populate a newly revamped regional website, we studied the target audience’s behaviour to identify the proliferated needs and behaviour of DSLR users that has gotten younger and more amatuerish. To intro the brand in a more friendly way to its new users, we created a series of simple and highly interative on line tutorials to aid new Nikon users in creating great pictures without turning a page of the good old user manual.