Kopitiam Kim - Rebelphase

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Kopitiam Kim

Brand Revitalization

A household name in Johor Bharu for their unique blend of Hainanese coffee, we reinforce their brand with a strong rebranding exercise to differentiate them from other cafes, reestablishing the fact that they are indeed one of the first pioneer of ‘kopitiam’ cafe concept. With a wide but targeted implementation of through-the-line advertising and effective communication strategy, not only the client is pleased with the outcome, but sales have increased by over 70%!